How TP Studio Works
Selected case studies showing how TP Studio solves real production, post-production and finishing challenges across campaign content, AI-generated material, broadcast and theatrical delivery, and feature documentary workflows.
Delivered: Q1 2026 · AI campaign production · 3-screen OOH installation
The Brief
Two 15-second branded content executions for transit screens at Spencer Street Station. Three physically separate screens treated as one continuous canvas: Screen 1 (9:16), Screen 2 (9:16), Screen 3 (16:9). Base assets were photoshoot stills only, no footage.
The Challenge
Creating fluid, continuous motion across three screens with different aspect ratios, from static images, under a live production deadline, using tools being evaluated simultaneously for the first time.
The Workflow
The brief landed in late December. Sourcing a specialist 3D artist over the Christmas period, against the budget and the deadline, was not an option. That constraint forced the question: could this be done with AI? Two animated executions were developed simultaneously to answer it. The Clock: an AI-generated alarm clock travelling across all three screens, exploding on Screen 3 into a pack shot reveal. The Cranberry Stream: an AI-generated juice stream crossing all three screens, hitting the floor on Screen 3 and rising into a bottle reveal. AI generation tools were identified, evaluated and deployed under a live production deadline.
The Finish
Generated material assembled across all three formats, colour graded and online finished, mastered to the installation specification for each screen and delivered to deadline.
The Result
A brief that would traditionally have gone to a 3D specialist, delivered another way and running live at Spencer Street Station, Melbourne. This was TP Studio's first deliberate move into AI video generation, and the project that opened the discipline now embedded across the studio's work.
TP Studio Role: AI Motion Development · Editing · Colour · Finishing · Deliverables
4-day turnaround · Offline edit · Colour grade · Online finish · Broadcast delivery
The Brief
Produce a finished TVC for Gruen's The Pitch segment on ABC. Rushes delivered Thursday evening. Broadcast-ready master required Tuesday morning. Four days from raw footage to air.
The Challenge
The footage was shot on a heavily overcast beach day. The brief required sunny beach. Every frame needed to work against what the camera recorded. Editorial shape, colour grade, online finish and broadcast delivery all inside an immovable deadline.
The Workflow
Rushes arrived Thursday night. Friday through Sunday: offline edit, agency revision rounds, picture lock. Monday afternoon: locked edit approved. Monday night through 3:30AM: colour grade and online finish. Tuesday 8AM: approval. Delivered to ABC before 9AM Tuesday morning.
The Finish
Colour grade and online finish completed Monday night through to 3:30AM, the overcast rushes carried to a sunny beach grade, every frame cleared and mastered to broadcast specification for ABC.
The Result
Delivered to ABC before 9AM Tuesday, four days from raw footage to air. The spot won The Pitch for that episode.
TP Studio Role: Offline Edit · Agency Revisions · Colour Grade · Online Finishing · Broadcast Delivery
